meet our board members
Our board is made up of experienced professionals from diverse industries, each bringing valuable expertise to help shape and guide our organisation. With backgrounds in business leadership, finance, public health, marketing, and community development, our board members are committed to driving positive change and ensuring the long-term success of our services. Get to know the individuals who play a key role in our strategic direction.
Mark Bayley-Smyth – Chair
Mark has held senior leadership roles in large corporate organisations, most recently as Managing Director at Siemens. He gained a great deal of international experience through living and working in Singapore, USA and Germany.
He now runs his own management consultancy and leadership development organisation, focussing on improving management performance and productivity in regional businesses. He is a Fellow of the Chartered Management Institute.
In his spare time, Mark enjoys travelling.
Peter Broxton- Vice Chair
Peter has run a consultancy business for the last 15 years specialising in business turnarounds across the UK and Eastern Europe and supporting entrepreneurs to commercialise innovative healthcare products.
A scientist by background Peter started his career at Astra Zeneca in Macclesfield and has worked with several North West-based medical and consumer businesses.
Peter is a Non-Executive Director of the Cheshire and Warrington Local Enterprise Partnership and an active member of the Expert Network of Advisors at the Alderley Park Accelerator.
In his spare time, Peter enjoys hill walking, keeping fit, cricket and the theatre.
non-executive directors
Lisa Pearson
Lisa is a senior marketing professional with 15+ years’ experience in driving business growth through the strategic development of marketing and communications strategies, as well as overall brand development & management. Lisa is the Founder & Director of Luminare Consulting and, prior to this, had held roles with OPEN Media as Marketing Director for OPEN Media and Head of Marketing for both Arriva UK Bus and Merlin Entertainments.
Kathryn Eade
Kathryn works with senior leaders in purpose-driven organisations to facilitate organisational change, helping them to get clear on what they want and empowering them to achieve it. Following a career in Programme Management for an International charity, Kathryn set up and scaled her own Diversity and Inclusion learning consultancy for 15 years before moving to Montreal to develop the city’s first Entrepreneurial Hub. Now back in the UK, she shares these insights as a trusted advisor, facilitator, and qualified coach at the Executive and Board level.
Karen Tocque
Karen is a trained epidemiologist with more than 35 years of experience in statistics and ecology. For the last 26 years, she has applied this knowledge to research and intelligence of population health and wellbeing.
With a long-standing interest in inequalities, Karen has worked extensively on alcohol-related harm, smoking and mental wellbeing and studied how these link with population segments and social deprivation. She also works on health geodemographics, needs assessments and estimating social value by applying her specialist skills in large-scale data systems, surveys and segmentation techniques.
Karen is a visiting lecturer at the University of Chester, runs her own Community Interest Company and firmly believes that public health intelligence should be used to support not-for-profit enterprises that truly benefit local populations.
In her spare time, Karen enjoys the natural environment, home cooking, gardening and walking her dog.
Shaer Halewood
Shaer is a member of the Chartered Institute of Public Finance and Accountancy (CIPFA) and was previously the statutory Section 151 Officer for Wirral Council. In her role as Resources Director for the Council, in additional to finance, she had responsibility for Audit and Risk Management, Revenues and Benefits, HR/OD, Digital and Transformation functions.
Now retired from Local Government, Shaer works part-time in the local medical centre and is the Ladies Section Secretary in her local golf club.
Shaer has always had a keen interest in working and volunteering with communities and individuals to develop and grow to their best potential. When not working, Shaer enjoys being active in the gym and walking and is trying out fair weather golf. She is also learning Spanish.
executive directors
Matthew Parker
Matt was appointed Managing Director in October 2022. A focused systems leader experienced in leading and managing large teams Matt has worked extensively in the area of health and wellbeing and is accomplished in developing relationships and working with leaders from various sectors including leisure, health and social care, education, local authority and voluntary sector.
In his spare time, Matt loves to spend time with his family especially watching his kids participate in various sports and physical activities. Matt himself is a keen runner.
Caroline Morgan
Caroline is a CIMA-qualified Finance Leader with 20+ years of Financial and Management accounting experience. Coming from an Operational Finance background in the manufacturing industry, she brings commercial finance experience with a proven track record of delivering results via excellent attention to detail, cross-functional engagement and development of teams with a continuous improvement ethic. In her spare time, Caroline loves to spend time with her family either off exploring in their campervan, walking their beautiful Border Collie Cross or cheering her son and his rugby team on from the sidelines
