Brio Leisure recognised as a leader in community leisure!31 Oct
We’ve got some very exciting news!
Brio Leisure was chosen to feature in this years Parliamentary Review and a leading example of how leisure providers should be operating across the UK!
Endorsed by Prime Minister Teresa May and backed by senior politicians across a range of political parties, the Parliamentary Review showcases the best of British businesses and organisations operating in sectors such as healthcare, finance, education, manufacturing and technology.
We were selected for inclusion due to our continual quest for innovation and the way we have expanded our activities beyond the boundaries of traditional public sector leisure operations.
Success stories highlighted in the Review are shared with half a million of the country’s policymakers, who in turn can adapt winning business models as blueprints to improve the performance of their operations.
Brio’s Managing Director, Elly McFahn and chairman Anthony Annakin-Smith were invited to join key individuals from the worlds of politics, business, education, media, healthcare and sport at the Parliamentary Review launch at the Palace of Westminster.
Elly McFahn said: “Brio’s inclusion in the Review is testimony to the hard work of our team. We want to make a real difference to local people’s health and wellbeing. We know we have a key role in helping with issues such as childhood obesity, sedentary lifestyles and social isolation and we can help reduce the strain on the NHS.
“We are thrilled to be joining outstanding, creative and hardworking organisations from across the country and to be sharing the knowledge we’ve gained to help others improve.”
Since being established in 2011 Brio Leisure has grown each year. Turnover has increased from £7m to £12.6m; it employs over 700 staff across ten leisure centres and three entertainment venues.
Brio has 79,000 members – 23% of the borough’s population – and more than three million visitors a year to our centres such as Northgate Arena in Chester, Ellesmere Port Sports Village, Northwich Memorial Court and Winsford Lifestyle Centre.
Brio’s success has grown through partnership working with a range of other health and wellbeing organisations such as Vivo Care Choices, Macmillan Cancer Support and the Poverty Truth Commission.
Although owned by Cheshire West & Chester Council, Brio operates largely independently of it with its own board of executives and non-executive directors from a range of backgrounds. In 2015 the business was awarded a 15-year contract to operate West Cheshire’s public leisure facilities and build on its goals around activity, public health and culture.
Through its Cheshire Change Hub brand, Brio works with local GPs to deliver weight management and exercise plans, as well as helping people to give up smoking. The Review features a standout experience from the past year from local resident Rachel Williams. She was born with a rare spinal condition who struggled to walk from an early age, and was later reliant on a wheelchair.
As she got older, she suffered from severe depression and anxiety, and following hospitalisation after attempting to take her own life, she grabbed at a lifeline offered by the Cheshire Change Hub and began the Exercise on Referral programme.
She was overwhelmed by how welcoming and accommodating the staff at Ellesmere Port Sports Village were. “They are so experienced in assisting wheelchair users and have an attitude which encourages you to focus on what you can do, rather than what you can’t”, says Rachel.
Rachel now visits a Brio centre up to six times a week and enjoys a variety of activities, including the gym and Aqua Fit classes.
Brio also helps older people in their homes and communities to improve their mobility and balance and is partnering with the University of Chester to look at the social benefits of improving health and wellbeing.
Chairman Anthony Annakin-Smith added:
“We are delighted that Brio has been recognised at such a senior level, endorsing the important work that Brio does for the citizens of Cheshire West. We will continue to explore exciting new opportunities to work with partners such as the NHS and to pursue innovative ways to help more people become happy, healthy and active.”